I prefer to use clusters of lashes (often referred to as "individual" lashes) as opposed to strip lashes for a variety of reasons. I think they look much more like natural lashes, and I feel more confident with their staying power through hours of wear and tears. A strip can look gorgeous from a distance, but can look very obviously fake in a close up shot. And once you start losing a little corner of a strip, it's pretty much all downhill from there. Clusters also feel much more comfortable to the woman who finds strips to be heavy.
The clusters simply beef up the lashes you have-fill in the little gaps in between and make them look very lush and black, yet fluffier than multiple coats of mascara. For a more dramatic look, I use a longer lash, or do multiple rows of clusters. I also use a black glue, which essentially acts as extra definition in the lashline and doesn't leave the telltale shininess of white, clear, or grey glues.
These lashes are trickier to apply than a strip lash and have to be done properly if you want them to last all day and night. On a lash without mascara, they can last for several days-if you are a back sleeper!
Lashes can make your eyes appear larger and brighter and definitely give you that extra pop in photography and from far away. And attention Mothers of the Bride:instant eye lift. No kidding.
And all photographers adore the downcast eye, right?
photo credits, from bottom left, clockwise; TM Photography, Steph Carson, Steve Lyons, Bluebird.