I have long been a fan of Loreal mascaras, particularly Voluminous and their original Double Extend, which has a primer on one end and a mascara with an itsy comb on the other. I know beauty execs for prestige lines who (secretly) adore that one.
They have just launched a newer version that knocks off the "Kiss Me" brand (they must have lost their patent on that because I see a lot of lines coming out with the "tube" mascaras) Loreal is the first mass market brand to have this; Clinique came out with one last year.
I have issues with a lot of waterproof formulas because
a. they tend me clumpy and unnaturally spiky and hard
b. they are difficult to get off and require too much tugging and rubbing
I have been testing this one on myself for a couple weeks and it is my new favorite. The primer beefs up your lashes, and the top coat seperates and gives a very lush, full look and they also look noticably longer.. And it comes off only with warm water-even my beloved Almay pads didn't take this stuff off. So it is very waterproof! (I test marketed it at my wedding, where I cried much more than I would have expected. I am normally a bit of a robot)
Also-a fantastic gift idea at Sephora-they are selling a set of their best selling mascaras "the Lash Stash". what a great way to try out expensive mascaras. I bought two of these as gifts and I guess I will have to get a third for myself. A personal favorite in that collection is the Tarte-when you buy the full size, it comes dressed in a purple pleather jacket-who could resist that?