Maybelline will be the first drugstore brand to launch a vibrating mascara. This mascara will debut at select drugstores in June and will retail for $14.95. For one day only (May 18th 2009) it will be available for purchase online at Maybelline.com/pulse,Target.com, Walmart.com, CVS.com or Walgreens.com.
Maybelline promises intense color, increased thickness, 75% longer length and clump free lashes. This vibrating mascara delivers 7,000 vibrations per minute with just a click of a button. The Pulse Perfection battery lasts a minimum of 130 applications. Assuming a consumer applies the mascara once a day, once activated, the battery will last 130 days, or over 4 months.
As I am the Biggest Sucker On Earth, I will most definitely be up at Walgreen's on 5.18. I'll let ya know!